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You won't find "talkability" in any dictionary. But it has everything to do with your personal marketing program. This article explains what it is and how it can help you grow your business.


Talkability (noun) ?1. The ease with which a product or service can be talked about. 2. The likelihood that a product or service will be talked about.



What if I found a way to offer free interior design consultations to buyers, redeemable for 30 days within move-in?


What if I offered 聯around the town?tours to relocation clients Cheap Dion Waiters Shirt , showing them local schools, shopping and recreation?




What if started a monthly home-buying seminar and promoted it on the news?


What if I took a photography course and offered clients professional home photos for their listing?


What if ... what if ... what if.

Marketing Alone is Not Enough
A remarkable service with average marketing will outsell an average service with great marketing. Remarkable products and services have talkability, so even with average marketing their messages will reach farther and wider than the average product with great marketing.

Talkability Success Stories
If a product or service has extremely high talkability Cheap Alonzo Mourning Shirt , it hardly needs any marketing at all. Red Bull and Starbucks had high talkability when they launched (still do).

As a result, they grew to epic proportions with virtually no initial advertising. Red Bull only started advertising a couple years ago, and Starbucks still does virtually no advertising. Yet people couldn聮t resist talking about these products. These products surfed on waves of talkability.


Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their real estate marketing programs. His free newsletter is available at: .


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