Many hearing aids manufacturers have been offering hearing aids that can be embedded deep in the ear Deatrich Wise Jr. Hat , thus becoming visually hidden. The latest behind-the-ear hearing aids are being made available in sizes so small that they are not easily visible and are connected to the ear with very thin and invisible tubes. The Invisible-in-Canal (IIC) hearing aids are designed to appeal to patients with cosmetic concerns. Such hearing aids are 100% undetectable by others. These aids are fit very close to the ear drum and thus, require less power and deliver natural and clearer sound.
Increase in awareness about the availability of cosmetically appealing hearing devices, modern lifestyles and high purchasing power of the general population in developed countries will positively impact the demand for aesthetic hearing aids and thus drive the audiology devices market towards further growth.
In base year 2015, Europe accounted for the largest market share of 40.1% mainly due to rising prevalence of hearing impairment Devin McCourty Hat , mounting public awareness related with diagnosis, high market penetration of novel and advanced products accompanied with the presence of supportive reimbursement policies. Hence, the development of audiology devices market in this region is also projected to witness a significant growth owing to the presence of supportive and uniform government regulations across the Western European region.
Market Competition Assessment:
The audiology devices market is observed as the most diversified and competitive market comprising large number of players. The market is dominated by several players, depending on their major competencies. The key players in this market are Sonova Holding AG Stephen Gostkowski Hat , William Demant Holdings AS, GN Re Sound Group, Seimens Healthcare, Starkey Hearing Technologies Dont'a Hightower Hat , Widex AS and Others.
Key Market Movements:
Market experts suggest that, significantly rising market penetration and acceptance of digital hearing aid technology and demand for aesthetically attractive hearing aids are additional key factors responsible for growth of overall market
Increasing prevalence of deafness and hearing loss is one of the highest impact rendering drivers of the audiology devices market on account of the fact that increase in the prevalence of these disorders has a direct impact on the customer base
High prices associated with hearing impairment solutions especially surgery based is expected to restrain market growth during the forecast period
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